Fueling a Commodity Explorer’s Rise to Nasdaq

IR Challenge/Opportunity

XYZ company was an exploration-stage company engaged in the acquisition, exploration, and development of commodity deposits. They desperately needed to raise capital to continue their growth efforts.

Strategy

• Come up with a compelling way to tell the company’s story
• Have creative team put this story into multiple faceted copy/creative form
• Find the best audiences of self-directed investors to tell their story
• Continually exposing the company’s story to this perfect audience everywhere they do their investment research

Tactics

• Test which creatives are being received the best
• Use analytics to track which audiences are responding best to the story told
• Once creative/audiences are perfected, scale to maximize efforts
• Diverse audiences of investors will be utilized for most shareholders possible
• Maximize upcoming news announcements by timing with big email/SMS/social media drops

Results

• XYZ company was able to raise over $100MM in capital consistently over a two-and-a-half-year campaign
• The company was able to continue acquiring all of the best resources with capital
• Fulfilled goal of being uplisted from OTC to Nasdaq